Amazon has made some large purchases over the years, but they seem to favor making investments in companies, and marketing agreements with the most expensive Amazon acquisition. Amazon.com, Inc. is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest online retailer. And below are the most expensive of all.
10. Lovefilm International
The Lovefilm International is the 10th most expensive Amazon acquisition, based on our list. It became the largest shareholder of stock for Lovefilm.com in exchange for Amazon Europe’s DVD rental business in the United Kingdom and Germany, as well as a cash investment. The agreement also included a multi-year deal to promote the services of this 10th most expensive Amazon acquisiton to customers in the UK and Germany.
The Booktour is the 9th most expensive Amazon acquisition, based on our list. Its chairman, Chris Anderson, is also an author and journalist, who is the editor in chief of Wired Magazine and the writer of the book “The Long Tail”. The company lets authors create profile pages where they can communicate with fans, and provide a schedule of events they may be participating in.
8. Reflexive Entertainment Inc.
The Reflexive Entertainment Inc. is the 8th most expensive Amazon acquisition, based on our list. It was acquired in October 2008 and added significantly to the games which Amazon offers and reflexive website appears to run as a stand-alone business with no sign which it is owned by Amazon except for CEO Lars Brubaker’s announcement of this 8th most expensive Amazon acquisition.
7. Internet Movie Database
Internet Movie Database
The Internet Movie Database is the 7th most expensive Amazon acquisition, based on our list. It is an online database of information related to movies, television shows, actors, production crew personnel, video games and fictional characters featured in visual entertainment media. In 1998, Jeff Bezos, founder, owner and CEO of Amazon.com, struck a deal with Col Needham and other principal shareholders to buy this most expensive Amazon acquisition outright and attach it to Amazon as a subsidiary, private company.
The Shelfari is the 6th most expensive Amazon acquisition, based on our list. It’s a social cataloging website for books whose its users build virtual bookshelves of the titles they own or have read, and can rate, review, tag and discuss their books. Recommendations can also be sent to friends on the site for what books to read. This 6th most expensive Amazon acquisition was launched on October 11, 2006. In February 2007, Amazon.com invested about $1 million in Shelfari.
5. Alexa Internet
The Alexa Internet is the 5th most expensive Amazon acquisition, based on our list. It’s a California-based subsidiary company which is known for its toolbar and website. Alexa Internet claims that about 6 million people visit its website monthly. In 1999, it was acquired by Amazon.com for about a staggering $250 million in Amazon stock.
The Audible.com is the 4th most expensive Amazon acquisition, based on our list. It’s an Internet provider of spoken audio entertainment, information and education programming. It sells digital audiobooks, radio and TV programs and audio versions of magazines and newspapers. It was acquired in January 2008 for a staggering $300 million as one of the most expensive Amazon acquisition. The deal was closed in March 2008 and it is now a subsidiary of Amazon.
The Diapers.com is the 3rd most expensive Amazon acquisition, based on our list. It’s the largest online specialty retailer for baby products and also the largest pure play retailer online for everything for baby. It was was founded in 2005 by Marc Lore and Vinit Bharara in Montclair, New Jersey. Amazon.com acquired Quidsi, Inc., which operates Diapers.com and Soap.com for $550 million on November 8, 2010. This most expensive amazon acquisition will continue to operate independently.
2. Joyo.com Limited
The Joyo.com Limited is the 2nd most expensive Amazon acquisition, based on our list. It’s the largest retailers of books, music and videos in China at the time. Amazon took over Joyo for a staggering $75 million in August 2004. It became the 7th regional website of Amazon.com after United States, Canada, France, Germany, Japan and United Kingdom.
The Zappos.com is the most expensive Amazon acquisition, based on our list. It’s an online shoe and apparel shop currently based in Henderson, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos, as the most expensive acquisition by Amazon has grown to be the largest online shoe store.