Top 10 Most Expensive Google Acquisition

Google, Inc. has spent huge amount of money to overtake other companies and there’s few most expensive Google acquisition. Google itself announced the Motorola Mobility for a staggering $12.5 billion, the most expensive to-date. Besides Motorola, there are also the other acquisitions which Google had acquired. Here they are.

10. dMarc Broadcasting: $102 million

The dMarc Broadcasting is the 10th most expensive Google acquisition, based on our list. It’s an advertising company started by Chad and Ryan Steelberg. It’s originally a radio advertising company which was purchased by Google back in 2006. It costs about $102 million to put it as an advertisement.

9. On2 Technologies: $133 million

The On2 Technologies is the 9th most expensive Google acquisition, based on our list. It was formerly known as The Duck Corporation which designed video codec technology. It created a series of video codecs called TrueMotion. This 9th most expensive Google acquisition also purchased about $133 million to optimize its WebM video format.

8. Slide.com: $182 million

The Slide.com is the 8th most expensive Google acquisition, based on our list. It’s a Web 2.0 company founded by Max Lavchin and located in San Francisco, California. It formed to make photo sharing software for social networking services such as MySpace. This 8th most expensive acquisition by Google purchased about $182 million.

7. Admeld: $400 million

The Admeld is the 7th most expensive Google acquisition, based on our list. It’s an advertising optimization platform for publishers. It was purchased by Google in June 2011. This 7th most expensive Google acquisition was purchased about $400 million.

6. Postini: $625 million

The Postini is the 6th most expensive Google acquisition, based on our list. It’s an e-mail and Web security. It provides cloud computing services for filtering e-mail spam and malware. This 6th most expensive Google acquisition also offers optional e-mail archiving and protects client networks from web-borne malware.

5. ITA Software: $700 million

The ITA Software is the 5th most expensive Google acquisition, based on our list. It’s a United States-based travel industry software company which was founded in 1996 by computer scientists from MIT. This 5th most expensive Google acquisition was acquired in July 2010 and purchased at $700 million at price.

4. AdMob: $750 million

The AdMob is the 4th most expensive Google acquisition, based on our list. It’s a mobile advertising company which was founded by Omar Hamoui. It was incorporated in 2006 and is based in San Mateo, California. This 4th most expensive Google acquisition was acquired in November 2009 at a price of $750 million.

3. Youtube: $1.65 billion

The Youtube is the 3rd most expensive Google acquisition, based on our list. It’s a video-sharing website, created by three former PayPal employees in February 2005. The users of Youtube can upload, view and share videos. This 3rd most expensive Google acquisition was acquired in October 2006 at a price of $1.65 billion.

2. DoubleClick: $3.1 billion

The DoubleClick is the 2nd most expensive Google acquisition, based on our list. Its clients include agencies, marketers and publishers who serve customers, such as Microsoft, General Motors, etc. This most expensive acquisition by Google develops and provides ad-serving services to Adsense.

1. Motorola Mobility: $12.5 billion

The Motorola Mobility is the most expensive Google acquisition, based on our list. It has a commanding lead in the analog cellphone market; but it was slow to embrace digital technology. This most expensive acquisition by Google was acquired in August 2011 to enable itself to supercharge the Android ecosystem.